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New Look at Motivation, A

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New Look at Motivation, A

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Title	New Look at Motivation, A
Date	1980
Copyright/Responsiblity	Peter J Jordan; Ronald Raley; David McClelland; CRM Productions; McGraw-Hill Films
Genre	educational
Abstract	Examines the basic psychological principles of motivation and shows their application to worker behavior and managerial styles. Correlates employee desires for affiliation, power, or achievement with personality types, showing how each is best motivated to productivity. Includes scenes of motivational workshops given by Harvard psychologist David McClelland, who states that even when a job provides neither intrinsic or extrinsic rewards, the social environment itself can provide work incentives. [from WorldCat 2/17/2012].
Source	from Kent State University audiovisual services
Copy#	7
Number of Copies	7
Format	16mm
Running Time (minutes)	31
Length (feet)	1116
Location	Film 4-2
Color	color
Sound	sound
Collection Descriptor	Films from the History of Psychology
UA College	Office of Academic Affairs
UA Department	Drs. Nicholas and Dorothy Cummings Center for the History of Psychology
Website	http://www.uakron.edu/chp
Contact Information	Send reference requests to ahap@uakron.edu