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Cummings Center for the History of Psychology Moving Images
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Moving Images (film and video from the history of psychology)
New Look at Motivation, A
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New Look at Motivation, A
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Description
Title
New
Look
at
Motivation
, A
Date
1980
Copyright/Responsiblity
Peter
J
Jordan
;
Ronald
Raley
;
David
McClelland
;
CRM
Productions
;
McGraw-Hill
Films
Genre
educational
Abstract
Examines
the
basic
psychological
principles
of
motivation
and
shows
their
application
to
worker
behavior
and
managerial
styles
.
Correlates
employee
desires
for
affiliation
,
power
, or
achievement
with
personality
types
,
showing
how
each
is
best
motivated
to
productivity
.
Includes
scenes
of
motivational
workshops
given
by
Harvard
psychologist
David
McClelland
,
who
states
that
even
when
a
job
provides
neither
intrinsic
or
extrinsic
rewards
, the
social
environment
itself
can
provide
work
incentives
.
[from
WorldCat
2/17/2012]
.
Source
from
Kent
State
University
audiovisual
services
Copy#
7
Number of Copies
7
Format
16mm
Running Time (minutes)
31
Length (feet)
1116
Location
Film
4-2
Color
color
Sound
sound
Collection Descriptor
Films
from the
History
of
Psychology
UA College
Office of Academic Affairs
UA Department
Drs
.
Nicholas
and
Dorothy
Cummings
Center
for the
History
of
Psychology
Website
http://www.uakron.edu/chp
Contact Information
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